Roasting

Not nobody sees the Wizard. Not nobody. Not nohow.

Coffee is already a delicious, sweet, juicy fruit. It has complex sugars, and exquisite acids that deliver wonderful flavors to our palates. Plucked off its tree, it has a flavor that you may compare to strawberry or watermelon. Our job as coffee roasters is to stand out of the way and let the coffee live up to its full potential. We roast the coffee just enough to caramelize the natural sugars and develop the delicate, bright flavors that the terroir and variety instill in the coffee. We favor vintage Probat coffee roasters made of cast iron with direct flame and we pay assiduous attention to our senses and our few rustic gauges while roasting. We taste our coffee every day. Every day we re-approach roasting as if nothing we know, nothing we have done, means anything.

But most importantly, we try to be invisible. It's not about the roasting, it's about the coffee. Pay no attention to that man behind the curtain.